Introduction to music videos

Music Video:

A music video is a short film using imagery mixed with audio music. Modern music videos are predominantly used for promotional purpose for the band/artist. There are different types of filming styles used in a music video such as, abstract, narrative, performance (live shows) and animation.  The key elements to a music video are the lyrics: suggests general mood or feeling or sense of subject matter. Key lines play a part in the visuals but music video, rarely, illustrates the lyrics as a whole. The music/song: This gives the video the tempo of how the video will be edited. Most common editing is fast-cut montage. Others use slow-paced editing to establish mood, usually for solo artists with a broad audience appeal (e.g. Dido & Celine Dion). The genre: Different genres follows different forms and conventions, mise-en-scene, themes, performance, camera and editing styles of music video, i.e. Rock music videos tend to show performance of live shows.