4)How did you use new media technologies in the construction and research, planning and evaluation stages?
With the filming that I did last year for my thrillers, I had a good understanding of how the school digital video cameras worked Digital cameras are vital for filming music videos as they can retrieve old footage and are compatible with new media technologies such as Adobe. The digital camera allows better zoom and the increasing pixels, quality and resolution means better definition.
The 2nd most important piece of equipment in my filming was the tripod. This allowed me to film nearly all my shots because I didn't have a camera assistant. I was able to rise the tripod taller than me so I was able to use varied camera shots and angles. If I either was filming a person singing or I had a camera assistant, I definitely would use more daring and exciting camera angles. I only the hand held camera option for a few show, either to create a point of view shot or it was easier to film the shots without the tripod.
Once the music video was filmed, I edited it all on final cut express. I had used this software before so I had basic understanding of how the program worked. The editing was the longest part of the whole process of making the video. Because of the style of my music video and because of the genre, I thought that it was unnecessary to use lots of effects and transitions. I think that the use of jump cuts and lack of transitions makes the video flow better and makes the narrative run easier so this way the audience can follow the story without any distractions. In the original version of the video, the narrative was shown in color, however I felt that it made it difficult to define a definite narrative. I also felt that using the black and whites, helped to represent the dark theme to the narrative. A lot of the shots I filmed turned out quite dark, so I had to edit the shots until the lighting was appropriate.
Making my digipacks was quite basic. I took the pictures using an ordinary sony digital camera and the uploaded them onto my pictures. In the photos, I had the problem of "red eye" so I had to go onto a program called photoshop and editing out the red eye. This is also where I changed the color of the background.
For researching I used the site Youtube to look for music videos. This was extremely helpful because underneath the video are comments which people have uploaded about the video, so this way I could get a understanding of what people thought about different genres of music. It also shows the amounts of views a video has got, so I was able to see what is the most popular style of music videos. I gathered that the most popular videos are the mainstream pop songs that are in the charts. This meant that the genre of music I chose was not extremely popular so I had to tailor my video so it somehow appealed to a wider audience. Choosing the theme of anorexia and wanting to be perfect had been highlighted in some popular music videos, especially videos from "pink"-Perfect and "Christina Aguilera"-Beautiful.
During researching I also watched a lot of music videos on the TV, just to help give me an idea of the basics in a music video. I looked through all the music channels, the majority of the channels showed songs that are in the charts, however there were other channels that played a single genre, Kerrang! played alternative music, NME played mostly indie music and Magic played mostly older songs. I focused more on watching Magic because they tended to play more acoustic style songs.
Friday, 16 December 2011
3) Final music video evaluation
3)What have you learned from your audience feedback?
These are the questions I asked people after they watched my music video:
*What was your first impressions?
*What did you think of the effects?
*What did the music video signify to you?
*Do you think the music fitted with the song?
My target audience was females who are ages late teens to 30s. Because I am in the age group I was able to ask people in my class. Most people said that the ending was effective of showing that if the main character stopped wearing all the make-up and tried leading a different life style, then her future can be brighter than her past. I was very pleased with the feedback, because that was the message I wanted to get across to people. From peoples reaction I gathered that the "acoustic" genre is becoming more popular. I believe that I have picked an artist who appeals to a wide audience. The male who I asked said "it was good way of representing how woman are perceived and how they are meant to look like, how they are meant to be glamourous and how society think woman should be, I didn't like how it was based on performance it should have been more on the narrative." I am very pleased with this reaction because that was the basic message of my video and knowing that people understood it felt like I managed to get the message across. I understood what people said about the video relying too much performance, I think that if I had more time I would have filmed more sequences for the narrative.
These are the questions I asked people after they watched my music video:
*What was your first impressions?
*What did you think of the effects?
*What did the music video signify to you?
*Do you think the music fitted with the song?
My target audience was females who are ages late teens to 30s. Because I am in the age group I was able to ask people in my class. Most people said that the ending was effective of showing that if the main character stopped wearing all the make-up and tried leading a different life style, then her future can be brighter than her past. I was very pleased with the feedback, because that was the message I wanted to get across to people. From peoples reaction I gathered that the "acoustic" genre is becoming more popular. I believe that I have picked an artist who appeals to a wide audience. The male who I asked said "it was good way of representing how woman are perceived and how they are meant to look like, how they are meant to be glamourous and how society think woman should be, I didn't like how it was based on performance it should have been more on the narrative." I am very pleased with this reaction because that was the basic message of my video and knowing that people understood it felt like I managed to get the message across. I understood what people said about the video relying too much performance, I think that if I had more time I would have filmed more sequences for the narrative.
2)Evaluation of final video
2)How effective is the combination of your main product and ancillary tasks?
The digipack conveys the acoustic genre through the use of showing an actual acoustic guitar which is shown in the video creating a sense of correlation. The picture used on the front cover is showing the singer eating the guitar which relates to the eating disorder in the video. The contrast of the 2 characters is that in order to survive we need to food, the connotations of eating the guitar is the idea that without music she would not be able to "survive. The character of the "girl"wants to be perfect in order to survive but there is a sense of irony that she is actually killing herself. I wanted to use extremely feminine colors such as pink and turquoise because of the style of songs and the theme of the album. The album is called "Don't fret" this is meant to used as a double entendre, the fret is spelt the same as a guitar fret, it is meant to give off a mellow feeling which relates to the genre. The colors are bright which is meant to give of a positive feel to the album. Inside the digipack is a page of the artists thanks, showing that she is caring and appreciates her fans. It mentions about her tours, and the performance element in the video represent the all the live shows she has done. A lot of bands can be touring and performing many shows before they get any recognition. The struggle of the singer becoming famous is not shown, but with the narrative showing struggle, it can hint that the artist went through struggle to get to where she is now.
The digipack conveys the acoustic genre through the use of showing an actual acoustic guitar which is shown in the video creating a sense of correlation. The picture used on the front cover is showing the singer eating the guitar which relates to the eating disorder in the video. The contrast of the 2 characters is that in order to survive we need to food, the connotations of eating the guitar is the idea that without music she would not be able to "survive. The character of the "girl"wants to be perfect in order to survive but there is a sense of irony that she is actually killing herself. I wanted to use extremely feminine colors such as pink and turquoise because of the style of songs and the theme of the album. The album is called "Don't fret" this is meant to used as a double entendre, the fret is spelt the same as a guitar fret, it is meant to give off a mellow feeling which relates to the genre. The colors are bright which is meant to give of a positive feel to the album. Inside the digipack is a page of the artists thanks, showing that she is caring and appreciates her fans. It mentions about her tours, and the performance element in the video represent the all the live shows she has done. A lot of bands can be touring and performing many shows before they get any recognition. The struggle of the singer becoming famous is not shown, but with the narrative showing struggle, it can hint that the artist went through struggle to get to where she is now.
1) Final Music Video Evaluation
1) In what way does you media product use, develop or challenge forms and conventions of real media products?
In my research I looked at many different genres of music video to get a understanding of what is put in different types of videos. My music video fits into the acoustic genre through the use of the pace and lighting of the video. The lighting used in the performance creates a dramatic change of lighting used in the narrative. The black and white connotes misery and struggle to be perfect, but since no one actually knows what perfect is, the audience knows that the struggle could last forever unless she changes her ways.
The clothing worn in the performance is pretty basic, yet again trying to fit in with the laid back style of the song. The reason why I chose a plain shirt was because I didn't want any attention taken away from what was the most important thing which was the actual performance. This goes against other styles of videos such as girl group videos because in those videos, the clothes worn are often loud and eccentric. The lyrics and story line challenge the acoustic genre, because even though it sounds upbeat and happy, the lyrics are about a dark subject. This challenges new conventions of some genres such as RnB and hip hop, in which the lyrics and video convey a superficial lifestyle that aspires the audience in perhaps a negative way of living their "utopia".
The narrative in my video is very negative and in some places quite dark. This narrative might be appealing to an audience who can identify the character as wanting to be this perfect image.
For my performance side of the video I wanted to engage the audience and portray the back story to be relevant. Filming this in the drama studio made the production look very professional and as if it had been filmed in a actual TV studio. The cuts of the performance and narrative gave the audience a chance to have familiarity with the "girl" character and as the video went on, the audience found out more about her.
In my research I looked at many different genres of music video to get a understanding of what is put in different types of videos. My music video fits into the acoustic genre through the use of the pace and lighting of the video. The lighting used in the performance creates a dramatic change of lighting used in the narrative. The black and white connotes misery and struggle to be perfect, but since no one actually knows what perfect is, the audience knows that the struggle could last forever unless she changes her ways.
The clothing worn in the performance is pretty basic, yet again trying to fit in with the laid back style of the song. The reason why I chose a plain shirt was because I didn't want any attention taken away from what was the most important thing which was the actual performance. This goes against other styles of videos such as girl group videos because in those videos, the clothes worn are often loud and eccentric. The lyrics and story line challenge the acoustic genre, because even though it sounds upbeat and happy, the lyrics are about a dark subject. This challenges new conventions of some genres such as RnB and hip hop, in which the lyrics and video convey a superficial lifestyle that aspires the audience in perhaps a negative way of living their "utopia".
The narrative in my video is very negative and in some places quite dark. This narrative might be appealing to an audience who can identify the character as wanting to be this perfect image.
For my performance side of the video I wanted to engage the audience and portray the back story to be relevant. Filming this in the drama studio made the production look very professional and as if it had been filmed in a actual TV studio. The cuts of the performance and narrative gave the audience a chance to have familiarity with the "girl" character and as the video went on, the audience found out more about her.
Thursday, 15 December 2011
Album Poster
This is the same image that I used for the CD cover. I hope that it will instantly draw attention because of the use of vibrant colors. The poster looks very similar to the CD cover, this way if people want to buy it in the shop, they will know exactly what it looks like. The release date is clearly shown, so this way people will remember when they are able to purchase it. The use of the colors pink and turquoise adds a feminine touch to the advertisement. Emma's face is covering nearly the whole of the page because it shows a extreme close up of her face so people can see her facial expressions.The use of showing the guitar can give people a better understanding of what her music is like, just by looking at the picture. This is a good way of advertising artists because she is represented in a un-ordinary way which the audience are more likely to remember.
Questionnaire
1)What was your first impressions of my music video?
I enjoyed the narrative, but found it quite sad. I wanted to find out more about the character in black and white
2)What did you think of the effects?
The effects reflected the narrative well, but it didn't take anything away from the story. My favourite effect was the reverse make-up
3)What did the music video signify to you?
It signified to be perfect, a unrealistic idea that you can be perfect
I am pleased with peoples reactions with my video. They all thought that the song worked very well with the narrative. I found that girls enjoyed it more than the boys did.
I enjoyed the narrative, but found it quite sad. I wanted to find out more about the character in black and white
2)What did you think of the effects?
The effects reflected the narrative well, but it didn't take anything away from the story. My favourite effect was the reverse make-up
3)What did the music video signify to you?
It signified to be perfect, a unrealistic idea that you can be perfect
I am pleased with peoples reactions with my video. They all thought that the song worked very well with the narrative. I found that girls enjoyed it more than the boys did.
Ancillary tasks
Front CoverThis is quite a striking image due to the use of bright colors and the extreme close up. I wanted to get the effect of her eating the guitar. This was to represent that in order to survive you need to eat food, and without food you would die. The eating of the guitar is to represent that if she couldn't survive without music. Because it is an acoustic guitar, people will have a rough understanding of the genre of music.
Back Cover
Middle - This is where the CD will be placed
Inside cover
Inside coverOn this page is where I put the artists thank you list. It mentions the fans, so hopefully it will make them feel more connected with the artist and feel appreciated for buying the album. This is a positive thing as it may encourage people to buy future records.
Inside Cover
Side Panel
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