4)How did you use new media technologies in the construction and research, planning and evaluation stages?
With the filming that I did last year for my thrillers, I had a good understanding of how the school digital video cameras worked Digital cameras are vital for filming music videos as they can retrieve old footage and are compatible with new media technologies such as Adobe. The digital camera allows better zoom and the increasing pixels, quality and resolution means better definition.
The 2nd most important piece of equipment in my filming was the tripod. This allowed me to film nearly all my shots because I didn't have a camera assistant. I was able to rise the tripod taller than me so I was able to use varied camera shots and angles. If I either was filming a person singing or I had a camera assistant, I definitely would use more daring and exciting camera angles. I only the hand held camera option for a few show, either to create a point of view shot or it was easier to film the shots without the tripod.
Once the music video was filmed, I edited it all on final cut express. I had used this software before so I had basic understanding of how the program worked. The editing was the longest part of the whole process of making the video. Because of the style of my music video and because of the genre, I thought that it was unnecessary to use lots of effects and transitions. I think that the use of jump cuts and lack of transitions makes the video flow better and makes the narrative run easier so this way the audience can follow the story without any distractions. In the original version of the video, the narrative was shown in color, however I felt that it made it difficult to define a definite narrative. I also felt that using the black and whites, helped to represent the dark theme to the narrative. A lot of the shots I filmed turned out quite dark, so I had to edit the shots until the lighting was appropriate.
Making my digipacks was quite basic. I took the pictures using an ordinary sony digital camera and the uploaded them onto my pictures. In the photos, I had the problem of "red eye" so I had to go onto a program called photoshop and editing out the red eye. This is also where I changed the color of the background.
For researching I used the site Youtube to look for music videos. This was extremely helpful because underneath the video are comments which people have uploaded about the video, so this way I could get a understanding of what people thought about different genres of music. It also shows the amounts of views a video has got, so I was able to see what is the most popular style of music videos. I gathered that the most popular videos are the mainstream pop songs that are in the charts. This meant that the genre of music I chose was not extremely popular so I had to tailor my video so it somehow appealed to a wider audience. Choosing the theme of anorexia and wanting to be perfect had been highlighted in some popular music videos, especially videos from "pink"-Perfect and "Christina Aguilera"-Beautiful.
During researching I also watched a lot of music videos on the TV, just to help give me an idea of the basics in a music video. I looked through all the music channels, the majority of the channels showed songs that are in the charts, however there were other channels that played a single genre, Kerrang! played alternative music, NME played mostly indie music and Magic played mostly older songs. I focused more on watching Magic because they tended to play more acoustic style songs.
Friday, 16 December 2011
3) Final music video evaluation
3)What have you learned from your audience feedback?
These are the questions I asked people after they watched my music video:
*What was your first impressions?
*What did you think of the effects?
*What did the music video signify to you?
*Do you think the music fitted with the song?
My target audience was females who are ages late teens to 30s. Because I am in the age group I was able to ask people in my class. Most people said that the ending was effective of showing that if the main character stopped wearing all the make-up and tried leading a different life style, then her future can be brighter than her past. I was very pleased with the feedback, because that was the message I wanted to get across to people. From peoples reaction I gathered that the "acoustic" genre is becoming more popular. I believe that I have picked an artist who appeals to a wide audience. The male who I asked said "it was good way of representing how woman are perceived and how they are meant to look like, how they are meant to be glamourous and how society think woman should be, I didn't like how it was based on performance it should have been more on the narrative." I am very pleased with this reaction because that was the basic message of my video and knowing that people understood it felt like I managed to get the message across. I understood what people said about the video relying too much performance, I think that if I had more time I would have filmed more sequences for the narrative.
These are the questions I asked people after they watched my music video:
*What was your first impressions?
*What did you think of the effects?
*What did the music video signify to you?
*Do you think the music fitted with the song?
My target audience was females who are ages late teens to 30s. Because I am in the age group I was able to ask people in my class. Most people said that the ending was effective of showing that if the main character stopped wearing all the make-up and tried leading a different life style, then her future can be brighter than her past. I was very pleased with the feedback, because that was the message I wanted to get across to people. From peoples reaction I gathered that the "acoustic" genre is becoming more popular. I believe that I have picked an artist who appeals to a wide audience. The male who I asked said "it was good way of representing how woman are perceived and how they are meant to look like, how they are meant to be glamourous and how society think woman should be, I didn't like how it was based on performance it should have been more on the narrative." I am very pleased with this reaction because that was the basic message of my video and knowing that people understood it felt like I managed to get the message across. I understood what people said about the video relying too much performance, I think that if I had more time I would have filmed more sequences for the narrative.
2)Evaluation of final video
2)How effective is the combination of your main product and ancillary tasks?
The digipack conveys the acoustic genre through the use of showing an actual acoustic guitar which is shown in the video creating a sense of correlation. The picture used on the front cover is showing the singer eating the guitar which relates to the eating disorder in the video. The contrast of the 2 characters is that in order to survive we need to food, the connotations of eating the guitar is the idea that without music she would not be able to "survive. The character of the "girl"wants to be perfect in order to survive but there is a sense of irony that she is actually killing herself. I wanted to use extremely feminine colors such as pink and turquoise because of the style of songs and the theme of the album. The album is called "Don't fret" this is meant to used as a double entendre, the fret is spelt the same as a guitar fret, it is meant to give off a mellow feeling which relates to the genre. The colors are bright which is meant to give of a positive feel to the album. Inside the digipack is a page of the artists thanks, showing that she is caring and appreciates her fans. It mentions about her tours, and the performance element in the video represent the all the live shows she has done. A lot of bands can be touring and performing many shows before they get any recognition. The struggle of the singer becoming famous is not shown, but with the narrative showing struggle, it can hint that the artist went through struggle to get to where she is now.
The digipack conveys the acoustic genre through the use of showing an actual acoustic guitar which is shown in the video creating a sense of correlation. The picture used on the front cover is showing the singer eating the guitar which relates to the eating disorder in the video. The contrast of the 2 characters is that in order to survive we need to food, the connotations of eating the guitar is the idea that without music she would not be able to "survive. The character of the "girl"wants to be perfect in order to survive but there is a sense of irony that she is actually killing herself. I wanted to use extremely feminine colors such as pink and turquoise because of the style of songs and the theme of the album. The album is called "Don't fret" this is meant to used as a double entendre, the fret is spelt the same as a guitar fret, it is meant to give off a mellow feeling which relates to the genre. The colors are bright which is meant to give of a positive feel to the album. Inside the digipack is a page of the artists thanks, showing that she is caring and appreciates her fans. It mentions about her tours, and the performance element in the video represent the all the live shows she has done. A lot of bands can be touring and performing many shows before they get any recognition. The struggle of the singer becoming famous is not shown, but with the narrative showing struggle, it can hint that the artist went through struggle to get to where she is now.
1) Final Music Video Evaluation
1) In what way does you media product use, develop or challenge forms and conventions of real media products?
In my research I looked at many different genres of music video to get a understanding of what is put in different types of videos. My music video fits into the acoustic genre through the use of the pace and lighting of the video. The lighting used in the performance creates a dramatic change of lighting used in the narrative. The black and white connotes misery and struggle to be perfect, but since no one actually knows what perfect is, the audience knows that the struggle could last forever unless she changes her ways.
The clothing worn in the performance is pretty basic, yet again trying to fit in with the laid back style of the song. The reason why I chose a plain shirt was because I didn't want any attention taken away from what was the most important thing which was the actual performance. This goes against other styles of videos such as girl group videos because in those videos, the clothes worn are often loud and eccentric. The lyrics and story line challenge the acoustic genre, because even though it sounds upbeat and happy, the lyrics are about a dark subject. This challenges new conventions of some genres such as RnB and hip hop, in which the lyrics and video convey a superficial lifestyle that aspires the audience in perhaps a negative way of living their "utopia".
The narrative in my video is very negative and in some places quite dark. This narrative might be appealing to an audience who can identify the character as wanting to be this perfect image.
For my performance side of the video I wanted to engage the audience and portray the back story to be relevant. Filming this in the drama studio made the production look very professional and as if it had been filmed in a actual TV studio. The cuts of the performance and narrative gave the audience a chance to have familiarity with the "girl" character and as the video went on, the audience found out more about her.
In my research I looked at many different genres of music video to get a understanding of what is put in different types of videos. My music video fits into the acoustic genre through the use of the pace and lighting of the video. The lighting used in the performance creates a dramatic change of lighting used in the narrative. The black and white connotes misery and struggle to be perfect, but since no one actually knows what perfect is, the audience knows that the struggle could last forever unless she changes her ways.
The clothing worn in the performance is pretty basic, yet again trying to fit in with the laid back style of the song. The reason why I chose a plain shirt was because I didn't want any attention taken away from what was the most important thing which was the actual performance. This goes against other styles of videos such as girl group videos because in those videos, the clothes worn are often loud and eccentric. The lyrics and story line challenge the acoustic genre, because even though it sounds upbeat and happy, the lyrics are about a dark subject. This challenges new conventions of some genres such as RnB and hip hop, in which the lyrics and video convey a superficial lifestyle that aspires the audience in perhaps a negative way of living their "utopia".
The narrative in my video is very negative and in some places quite dark. This narrative might be appealing to an audience who can identify the character as wanting to be this perfect image.
For my performance side of the video I wanted to engage the audience and portray the back story to be relevant. Filming this in the drama studio made the production look very professional and as if it had been filmed in a actual TV studio. The cuts of the performance and narrative gave the audience a chance to have familiarity with the "girl" character and as the video went on, the audience found out more about her.
Thursday, 15 December 2011
Album Poster
This is the same image that I used for the CD cover. I hope that it will instantly draw attention because of the use of vibrant colors. The poster looks very similar to the CD cover, this way if people want to buy it in the shop, they will know exactly what it looks like. The release date is clearly shown, so this way people will remember when they are able to purchase it. The use of the colors pink and turquoise adds a feminine touch to the advertisement. Emma's face is covering nearly the whole of the page because it shows a extreme close up of her face so people can see her facial expressions.The use of showing the guitar can give people a better understanding of what her music is like, just by looking at the picture. This is a good way of advertising artists because she is represented in a un-ordinary way which the audience are more likely to remember.
Questionnaire
1)What was your first impressions of my music video?
I enjoyed the narrative, but found it quite sad. I wanted to find out more about the character in black and white
2)What did you think of the effects?
The effects reflected the narrative well, but it didn't take anything away from the story. My favourite effect was the reverse make-up
3)What did the music video signify to you?
It signified to be perfect, a unrealistic idea that you can be perfect
I am pleased with peoples reactions with my video. They all thought that the song worked very well with the narrative. I found that girls enjoyed it more than the boys did.
I enjoyed the narrative, but found it quite sad. I wanted to find out more about the character in black and white
2)What did you think of the effects?
The effects reflected the narrative well, but it didn't take anything away from the story. My favourite effect was the reverse make-up
3)What did the music video signify to you?
It signified to be perfect, a unrealistic idea that you can be perfect
I am pleased with peoples reactions with my video. They all thought that the song worked very well with the narrative. I found that girls enjoyed it more than the boys did.
Ancillary tasks
Front CoverThis is quite a striking image due to the use of bright colors and the extreme close up. I wanted to get the effect of her eating the guitar. This was to represent that in order to survive you need to eat food, and without food you would die. The eating of the guitar is to represent that if she couldn't survive without music. Because it is an acoustic guitar, people will have a rough understanding of the genre of music.
Back Cover
Middle - This is where the CD will be placed
Inside cover
Inside coverOn this page is where I put the artists thank you list. It mentions the fans, so hopefully it will make them feel more connected with the artist and feel appreciated for buying the album. This is a positive thing as it may encourage people to buy future records.
Inside Cover
Side Panel Callie Moore- Woman: Lyrics
She eats a half of carrot for breakfast everyday
Before she goes to shop for shoes
And she just figures that’s enough
To keep her happy through lunch and dinner too
She’s as bony as a starving cat
Her favorite subject of conversation is how fat she is
She likes to flaunt her flashy jewelry everywhere she goes
She’s got the perfect million dollar diamond
And she wants us all to know
Her new fiancé is a movie star
And he’s only got five ex-wives so far
She’ll use the power of the press
To spread the word about her mostly exposed chest
And she’s sure the world respects her
For wearing that next to nothing dress
And she gives woman its name
So all you women hide in shame
Before she goes to shop for shoes
And she just figures that’s enough
To keep her happy through lunch and dinner too
She’s as bony as a starving cat
Her favorite subject of conversation is how fat she is
She likes to flaunt her flashy jewelry everywhere she goes
She’s got the perfect million dollar diamond
And she wants us all to know
Her new fiancé is a movie star
And he’s only got five ex-wives so far
She’ll use the power of the press
To spread the word about her mostly exposed chest
And she’s sure the world respects her
For wearing that next to nothing dress
And she gives woman its name
So all you women hide in shame
She’s studied books and taken courses
All entirely on the subject of which angle to turn her head
When somebody pulls out a camera
She’ll flaunt her flesh eating flattery
And then she’ll flash her precious anatomy in your face
It’s the kind of feminine obviously invented by men
But she gives woman all her class
So woman you best be running fast
Or else the feminist viper of beauty she drives
Will crash its way into your life
You’ll arch your eyebrows way to high
As your brain cells start to die
And she gives woman a record
All time high of superficial lows
So all you women better try to rise above
All entirely on the subject of which angle to turn her head
When somebody pulls out a camera
She’ll flaunt her flesh eating flattery
And then she’ll flash her precious anatomy in your face
It’s the kind of feminine obviously invented by men
But she gives woman all her class
So woman you best be running fast
Or else the feminist viper of beauty she drives
Will crash its way into your life
You’ll arch your eyebrows way to high
As your brain cells start to die
And she gives woman a record
All time high of superficial lows
So all you women better try to rise above
My understanding of the song is that it is about a artificial woman who is wanting to fit into the image of wanting to be perfect. She obviously has a eating disorder in order to be skinny. The way the song is written, is the artists way of explaining her anger against fake women. These lyrics can be quite literal for a music video, so adding performance in the video this enables the audience to see the artists facial expressions, giving more meaning to the song. I have chosen this song because as a girl, I understand the lyrics and the negative feelings towards artificial women. Hopefully this will help me with choosing my target audience.
Letter to institution asking for permission
This is the letter I would send to the artist, asking for their permission to use their song in my music video.
Dear Callie Moore
I am currently taking media studies as an A-level. We have been given the task to make a music video. I was hoping to use one of your songs "woman" to use in my music video. If you give me permission to use your song I will be extremely grateful and I will help to promote your new album.
Yours faithfully
Emma Packwood
Dear Callie Moore
I am currently taking media studies as an A-level. We have been given the task to make a music video. I was hoping to use one of your songs "woman" to use in my music video. If you give me permission to use your song I will be extremely grateful and I will help to promote your new album.
Yours faithfully
Emma Packwood
Wednesday, 14 December 2011
Filming the Video
Day 1
Because I was working on my own, I had to film and star in the video, which proved to be a challenge. This part of the filming was to capture the narrative part of the video. The first part of filming was in my bedroom, however because of the use of close ups, the mise en scene of the setting wasn't that important. I used the tripod for the majority of my shoot to keep the camera positioned. Because I was in front of the camera I was unable to see fully what the shot looked like, to make this easier I turned the viewer screen around so it was like a mirror, enabling me to see what the camera sees. Most of the shots were close ups so this was easy for me to frame the shots. The close up shots help to create a feeling of mystery. The lyrics talk about wanting to be perfect and because everyone has different perspectives of being perfect, I made sure that there was no full face shots, this way the audience can create what they want the character to look like. All the lighting used was artificial lights. I had to make sure the lamps were positioned correctly so that the shadows didn't cover the facial features. The use of lamps created a naturalistic feeling to the video. Some shots were very hard to film because they either were long shots or different angles. It took me a lot of attempts to get the right shot. I had filmed some shots hand held, to help create the point of view shots.
Day 2
This filming was the performance side of the video. I filmed this in the school drama studio because of the studio lighting. This was a extremely difficult task to film because I was filming it all on my own which meant I had to start the camera and then start the music which meant a lot of running around. Because I used a lot of long shots, this meant a lot of test shots. For this I had to frame the camera to the microphone, switch on the camera, stand in shot for a while and then re-watch the clip to see if it looked suitable. I carefully selected the lights I wanted to use in the studio. I wanted heavily pink and red colors to represent the femininity and anger shown in the lyrics. For the high angle shots, I just raised the tripod to the highest it could go and angle the camera down. For the low angle shots, I just titled the camera up. When I filmed my feet, I literally just held the camera and bent over and panned around my feet with the camera. This was very hard because I couldn't see the viewer on the camera, so I had to guess.
Overall I am very happy with the way my video had been shot considering I did everything on my own. I loved the way the lights are shown in the performance and the mood and atmosphere which is created. I also think it looks very professional. If I had to do it again I would probably get another person either to be in the video so I could perhaps use more advance angles and shots, or have someone helping with the camera.
Because I was working on my own, I had to film and star in the video, which proved to be a challenge. This part of the filming was to capture the narrative part of the video. The first part of filming was in my bedroom, however because of the use of close ups, the mise en scene of the setting wasn't that important. I used the tripod for the majority of my shoot to keep the camera positioned. Because I was in front of the camera I was unable to see fully what the shot looked like, to make this easier I turned the viewer screen around so it was like a mirror, enabling me to see what the camera sees. Most of the shots were close ups so this was easy for me to frame the shots. The close up shots help to create a feeling of mystery. The lyrics talk about wanting to be perfect and because everyone has different perspectives of being perfect, I made sure that there was no full face shots, this way the audience can create what they want the character to look like. All the lighting used was artificial lights. I had to make sure the lamps were positioned correctly so that the shadows didn't cover the facial features. The use of lamps created a naturalistic feeling to the video. Some shots were very hard to film because they either were long shots or different angles. It took me a lot of attempts to get the right shot. I had filmed some shots hand held, to help create the point of view shots.
Day 2
This filming was the performance side of the video. I filmed this in the school drama studio because of the studio lighting. This was a extremely difficult task to film because I was filming it all on my own which meant I had to start the camera and then start the music which meant a lot of running around. Because I used a lot of long shots, this meant a lot of test shots. For this I had to frame the camera to the microphone, switch on the camera, stand in shot for a while and then re-watch the clip to see if it looked suitable. I carefully selected the lights I wanted to use in the studio. I wanted heavily pink and red colors to represent the femininity and anger shown in the lyrics. For the high angle shots, I just raised the tripod to the highest it could go and angle the camera down. For the low angle shots, I just titled the camera up. When I filmed my feet, I literally just held the camera and bent over and panned around my feet with the camera. This was very hard because I couldn't see the viewer on the camera, so I had to guess.
Overall I am very happy with the way my video had been shot considering I did everything on my own. I loved the way the lights are shown in the performance and the mood and atmosphere which is created. I also think it looks very professional. If I had to do it again I would probably get another person either to be in the video so I could perhaps use more advance angles and shots, or have someone helping with the camera.
Synaesthesia- Literal Music Videos
In my opinion Synaesthesia is probably one of the most important aspects of music video. Synaesthesia works on the basis of building up visuals to a soundtrack, allowing the viewer to create their own interpretation of sounds, taking into consideration the way they introduce a certain felling or mood. Music videos can illustrate the meaning of lyrics and genre, providing a sometimes over literal set of images. This makes this the most straightforward technique and the classic example of visualisation, with everything in the music video based on the source of the song. We looked at literal music videos on youtube to understand how having lyrics relating to exactly what is happening on the video can create quite a comic effect.
When introduced to synaesthesia, we listened to the song "Frozen" by Madonna and we had to write down images and colours that appeared in our mind when listening to the song alone and not watching the video. I wrote down:
-Blue
-Grey
-Dessert
-Ice
-Water
-Isolation
When introduced to synaesthesia, we listened to the song "Frozen" by Madonna and we had to write down images and colours that appeared in our mind when listening to the song alone and not watching the video. I wrote down:
-Blue
-Grey
-Dessert
-Ice
-Water
-Isolation
This was very similar to what other people had written down. We then watched the video:
The actual video is very similar to what people had written down, proving that the style of song can subconsciously put images into peoples minds when you listen to it.
Intertextuality
Intertextuality The way in which texts refer to other media texts that producers assume audiences will recognize.
The references shown in the video are:
-The Numa Numa dancing guy
-The dramatic guinea pig
-Afro Ninja
-Chris Crocker - Leave Britney alone
-Miss world
-Evolution of dance
-Chocolate Rain
-Shoes
-Charlie the unicorn
As a fan of internet videos, I thoroughly enjoyed watching this video because I understood the references, I think that if you didn't understand the references then you probably wouldn't be able to enjoy it fully, however it is still a entertaining video to watch.
Choice of genre
Indie lends itself to making my video because everything is meant to look fairly normal or casual. R&B might be more difficult to tackle. They are often set in glamorous locations and there is usually a great deal of sexual content, this will not be easy to replicate in my video. British hip hop videos, or those for grime, or drum and bass are more down to earth and are probably more manageable.
Different types of music videos
There are 3 main types of music video. Performance, narrative and abstract.
Performance based videos
These are videos that feature the band or artist is shown to be performing the song, this could take place in various locations such as a live concert, in a studio or outdoors. Green days music video for American Idiot shows the use of performance. This video is almost entirely made up of shots of Green Day performing their song, as if they were playing it live. However instead of having just a standard performance video, they have used different speeds throughout the video, which makes the video more interesting and exciting to watch. Performance videos are seen more in rock videos.
Narrative Videos
Where the aim of the video is to tell a story. The story shown can sometimes relate to the lyrics or meaning of the song so that the audience remember the song and that it creates more of a meaning. The artistes often appear as actors in the video. In the video Wake me up when September ends by Green Day, the narrative is highlighted because the music stops so the audience can hear dialogue with the characters. This draws the audience in more and makes them want to watch it right through to the end so they can see the conclusion.
Abstract music videos
Where the video features an abstract interpretation of the music. The artiste may not actually appear in the video. The video doesn't necessarily have to make sense. Mad world by Gary Jules uses everyday costume,settings, props however it challenges the norm. This video doesn't rely on editing to make it look good.
In my video, I plan to use performance intertwined with a narrative, so this way the audience can see the artist perform and follow a story so that it is more interesting to watch.
Performance based videos
These are videos that feature the band or artist is shown to be performing the song, this could take place in various locations such as a live concert, in a studio or outdoors. Green days music video for American Idiot shows the use of performance. This video is almost entirely made up of shots of Green Day performing their song, as if they were playing it live. However instead of having just a standard performance video, they have used different speeds throughout the video, which makes the video more interesting and exciting to watch. Performance videos are seen more in rock videos.
Narrative Videos
Where the aim of the video is to tell a story. The story shown can sometimes relate to the lyrics or meaning of the song so that the audience remember the song and that it creates more of a meaning. The artistes often appear as actors in the video. In the video Wake me up when September ends by Green Day, the narrative is highlighted because the music stops so the audience can hear dialogue with the characters. This draws the audience in more and makes them want to watch it right through to the end so they can see the conclusion.
Abstract music videos
Where the video features an abstract interpretation of the music. The artiste may not actually appear in the video. The video doesn't necessarily have to make sense. Mad world by Gary Jules uses everyday costume,settings, props however it challenges the norm. This video doesn't rely on editing to make it look good.
In my video, I plan to use performance intertwined with a narrative, so this way the audience can see the artist perform and follow a story so that it is more interesting to watch.
New Idea
My new song for my music video is-Callie Moore- Girl
I have decided to go with a completely new idea for a music video. I plan to have a performance based song with a narrative shown throughout the video.I have picked this idea and song because I think that more can be done in the music video due to the style of song,genre, pace and lyrics. The lead singer is a girl, so I plan to lip synch this song because I know the lyrics so hopefully it will look like I am actually singing. There is only one main instrument in the song which is a acoustic guitar, which I have easy access to, which should make the performance look more realistic. The song lasts 3:31, which is a reasonable length for a music video. The lyrics lead the idea behind the video which create the narrative structure to the video.
Genre
Acoustic Music - a music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means
Setting
The narrative of the video will show a girl getting ready in her bedroom. The performance in the video will be in a studio, with lights to show this hopefully giving off a professional vibe.
Props
Because of the style and simplicity of the video and song, the main prop will be an acoustic guitar. The other props of importance used will only be the makeup brushes and scales.
Costumes
The 'girl' in the music video will be wearing a black revealing dress. The reason I chose black was because it is said that black is mean to make people look slim, which relates to the lyrics. The singer will just be wearing a plain t-shirt, nothing too extreme, purely because the song is very mellow so I think that wearing "loud" clothes will go against the style of the song.
Style
The video will mainly consist of performance, however aspects of narrative will be shown throughout the video to make it more entertaining to watch.
Target Audience
Because of the genre of music and because of the lyrics, this video will appeal more to women, however because of the Laura Mulvey male gaze theory, men may enjoy watching the video because the main person of importance is a female.
Story/Message of the video and song
My understanding of the lyrics is that it is about a woman who wants to be perfect and is anorexic, and the singer is explaining that this is wrong.Super models in all the popular magazines have continued to get thinner and thinner. Modeling agencies have been reported to actively pursue Anorexic models. The average woman model weighs up to 25% less than the typical woman and maintains a weight at about 15 to 20 percent below what is considered healthy for her age and height. Some models go through plastic surgery, some are "taped-up" to mold their bodies into more photogenic representations of themselves, and photos are airbrushed before going to print. By far, these body types and images are not the norm and unobtainable to the average individual, and far and wide, the constant force of these images on society makes us believe they should be. The video is quite full on and shows images of anorexia, I hope that this will shock the viewer and show them that in reality it is not glamorous. I will also show the singer portraying signs of disagreement with the anorexic lifestyle.
Artist image
I would like the singer to be portrayed as down to earth, mellow and a keen musician. The clothes that she will be wearing will be plain, so that people will focus more on the singer and that it shows that she isn't too appearance conscious.
Laura Mulvey male gaze theory
Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that in film audiences have to ‘view’ characters from the perspective of a heterosexual male. In my video there will be a woman shown to be wearing a very revealing dress.The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
Lighting
The lighting used in the performance will be reds and pinks so that it show femininity and also the red to represent the anger in the lyrics. The lights will be the stage lights in the drama room at my school. Because of the lighting, the rest of the room looks blank therefore you cannot tell that it is a classroom and it looks like a professional studio.
I have decided to go with a completely new idea for a music video. I plan to have a performance based song with a narrative shown throughout the video.I have picked this idea and song because I think that more can be done in the music video due to the style of song,genre, pace and lyrics. The lead singer is a girl, so I plan to lip synch this song because I know the lyrics so hopefully it will look like I am actually singing. There is only one main instrument in the song which is a acoustic guitar, which I have easy access to, which should make the performance look more realistic. The song lasts 3:31, which is a reasonable length for a music video. The lyrics lead the idea behind the video which create the narrative structure to the video.
Genre
Acoustic Music - a music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means
Setting
The narrative of the video will show a girl getting ready in her bedroom. The performance in the video will be in a studio, with lights to show this hopefully giving off a professional vibe.
Props
Because of the style and simplicity of the video and song, the main prop will be an acoustic guitar. The other props of importance used will only be the makeup brushes and scales.
Costumes
The 'girl' in the music video will be wearing a black revealing dress. The reason I chose black was because it is said that black is mean to make people look slim, which relates to the lyrics. The singer will just be wearing a plain t-shirt, nothing too extreme, purely because the song is very mellow so I think that wearing "loud" clothes will go against the style of the song.
Style
The video will mainly consist of performance, however aspects of narrative will be shown throughout the video to make it more entertaining to watch.
Target Audience
Because of the genre of music and because of the lyrics, this video will appeal more to women, however because of the Laura Mulvey male gaze theory, men may enjoy watching the video because the main person of importance is a female.
Story/Message of the video and song
My understanding of the lyrics is that it is about a woman who wants to be perfect and is anorexic, and the singer is explaining that this is wrong.Super models in all the popular magazines have continued to get thinner and thinner. Modeling agencies have been reported to actively pursue Anorexic models. The average woman model weighs up to 25% less than the typical woman and maintains a weight at about 15 to 20 percent below what is considered healthy for her age and height. Some models go through plastic surgery, some are "taped-up" to mold their bodies into more photogenic representations of themselves, and photos are airbrushed before going to print. By far, these body types and images are not the norm and unobtainable to the average individual, and far and wide, the constant force of these images on society makes us believe they should be. The video is quite full on and shows images of anorexia, I hope that this will shock the viewer and show them that in reality it is not glamorous. I will also show the singer portraying signs of disagreement with the anorexic lifestyle.
Artist image
I would like the singer to be portrayed as down to earth, mellow and a keen musician. The clothes that she will be wearing will be plain, so that people will focus more on the singer and that it shows that she isn't too appearance conscious.
Laura Mulvey male gaze theory
Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that in film audiences have to ‘view’ characters from the perspective of a heterosexual male. In my video there will be a woman shown to be wearing a very revealing dress.The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
Lighting
The lighting used in the performance will be reds and pinks so that it show femininity and also the red to represent the anger in the lyrics. The lights will be the stage lights in the drama room at my school. Because of the lighting, the rest of the room looks blank therefore you cannot tell that it is a classroom and it looks like a professional studio.
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